Whole Foods landed in some hot water this week after advertising food for Ramadan, then seemingly backing off, then returning to their original stance.

The grocery chain, known for being socially conscious, started promoting frozen food from Saffron Road that is halal (meaning it follows Muslim dietary laws and restrictions) in commemoration of Ramadan, the Muslim holy month.

The promotion, which included giveaways of gift cards, received an enthusiastic response from Muslim customers. One foodie named Kari responded to Whole Foods’ blog post announcing the specials, saying “This is great! Finally a major retailer has recognized [its] Muslim customers!”

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One Response to Whole Foods Draws Controversy Over Ramadan Promotion

  1. marcello09 says:

    I think it’s fair to say that this story is now over with. Whole Foods has clarified the situation and the Ramadan promotion is continuing without interruption. Multiple Muslim organizations and media outlets have expressed their support for Whole Foods. And those who created and spread this story now have a bit of egg on their faces. Not organic :-)

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